Initial marketing process
Product Review
Market Intentions Discussed and Established
Market Research Initiated
Standards Requirements Determined
Intellectual Property Protection Need Evaluated
Product Prepared for Market – Pricing and Language
Product Introduced – Exhibitions and Visits
Search Initiated for Distributor, Wholesaler, Retailer
Conduct Interview for Partner
Negotiate and Finalize Contract
Begin Initial Market Effort – Test or Major Effort
Enhance Market Capability to Increase Sales
Maintain Relationship
Drive for Success
These are the major elements of the marketing initiation process which
are selected and applied for a company as required.
